Jaeger-LeCoultre contributes Fine Watchmaking creations to support Chinese Cinema.

06.12.13

Distinguished friends of the Swiss brand, join Jaeger-LeCoultre at the evening benefit gala auction to support the restoration of classic Chinese films.

The Manufacture has partnered with the 16th Shanghai International Film Festival for the third consecutive year. On this occasion, an evening benefit gala auction will be held in the Shanghai Exhibition Centre on the opening day of the festival to demonstrate Jaeger-LeCoultre's support for the development of the Chinese film industry

The Master Ultra Thin Jubilee model sold for a remarkable amount of 350,000 yuan
To support the continued growth of the Chinese film industry, Jaeger-LeCoultre has contributed watches from its Jubilee Collection – created especially in honour of its 180th anniversary – for the benefit auction. The Master Ultra Thin Jubilee model is limited to 880 pieces. The watches selected for the auction have serial numbers that begin with “180” and case-backs that have been engraved with “SIFF 2013” to mark the occasion.
As was the case last year, proceeds from the auction will be used for the restoration of classic Chinese films. In recognition of its 180th anniversary this year, Jaeger-LeCoultre has drawn upon its many decades of watchmaking expertise and creativity to bring forth a refreshing collection of ultra-thin masterpieces that not only pays tribute to its 180 years of watchmaking history, but also demonstrates the company's generous and heartfelt commitment to the Chinese film industry development.

6 films were restored since 2011
In the past two years, Jaeger-LeCoultre has helped restore classic films that include parts 1 and 2 of ‘Yi Jiang Chun Shui Xiang Dong Liu’ (‘The Spring River Flows East’), ‘Ba Qian Li Lu Yun He Yue’ (‘Eight Thousand Li of Cloud and Moon’) and ‘Shi Zi Jie Tou’ (‘Crossroads’). The four classic films were shown at the 2012 Shanghai International Film Festival. This year, Jaeger-LeCoultre’s continued assistance has resulted in the restoration of two more Chinese classics, ‘Wuya Yu Maque’ (‘Crows and Sparrows’) and ‘Li Ren Xing’ (‘Three Women’). The restored films will be shown at this year’s Shanghai International Film Festival. All of the films that have been restored under this program will be shown at the 2014 Shanghai International Film Festival as part of the series entitled ‘Chinese Film Masterpieces Restored by Jaeger-LeCoultre’.