The Reverso watch was created in response to a challenge set by British officers based in India who wanted a watch capable of surviving the shocks endured during a match of polo, their favourite sport. The idea is as simple as it is brilliant: with a discreet movement, the wearer of the watch can pivot the case to protect its dial. An Art Deco classic, a watchmaking icon, the Reverso has found favour with both men and women. Produced in hundreds of different models, it has become a prized collector’s item. During the 1930s, the Manufacture’s clients were able to choose the dial which adorns their Reverso from several tens of models. The white, silvered or black dials were the most popular but a few pioneering spirits chose coloured dials: brown, red or blue. Artcurial is offering an extremely rare Reverso from 1933, the model 201 with a blue lacquered dial, with stamped hour-markers and minute rail. This steel model has a LeCoultre 410 calibre, the earliest LeCoultre Reverso movement.
1933. Blue dial Reverso, model 201