Continuing its long association with equestrian events, Jaeger-LeCoultre has announced two major sporting fixtures this September in Switzerland.

Jaeger-LeCoultre Polo Masters Geneva at the Veytay Polo Club
The Jaeger-LeCoultre Geneva Polo Masters at the Veytay Polo Club with over 180 guests, including the actor Vincent Perez and world polo champion Eduardo Novillo Astrada, friends of the brand and invited to Jaeger-LeCoultre’s VIP tent to attend the finals on Sunday 2 September 2012 from 1:30 pm.

Lausanne International Horse Show, the only Swiss leg of the Global Champions Tour
The first Lausanne International Horse Show will feature the world’s top 30 show jumpers, in the first Swiss leg of the Global Champions Tour.
As the event’s main sponsor, Jaeger-LeCoultre will have the pleasure of welcoming its customers and the press in its Jaeger-LeCoultre VIP area in Place Bellerive, Lausanne from the 13th to the 16th September 2012.

Jaeger-LeCoultre goes back a long way with equestrian sports. In the early 1930s, a British officer based in India asked a Swiss businessman to design an elegant watch that was also capable of withstanding the rough activity of a polo match. This challenge gave birth to the Reverso and at the same time was the start of a long association between the watchmaker and the equestrian world.

This association has stood the test of time and was strengthened in 2010 with the appointment of Jaeger-LeCoultre as official timekeeper for the world’s most prestigious equestrian event, the Global Champions Tour.