Jaeger-LeCoultre present in the TimeCrafters event

05.30.11

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New York’s First Luxury Watchmaking Fair

Jaeger-LeCoultre joined 18 other prestigious watch brands at the New York Times Center, May 12-15, for the first TimeCrafters event, a luxury watch exhibition open to the public. TimeCrafters was created in order to educate the public about the world of fine watchmaking and provide them with the opportunity to view unique timepieces that are rarely on display. This is the first event of its kind to take place in the United States. Jaeger-LeCoultre used this occasion to display some of the brand’s newest and most extraordinary timepieces, including the Master Compressor Extreme LAB2, Grande Reverso Ultra Thin Tribute to 1931, Master Grande Tradition Minute Repeater and a remarkable suitcase containing 40 of the watch calibers that are currently in production at the Manufacture. Jaeger-LeCoultre representatives, including Philippe Bonay, President Jaeger-LeCoultre North America, were on hand throughout the event to present the watches and answer questions. We were also pleased to extend a warm welcome to local LeClub members who attended the VIP preview. In addition, a special historical exhibit presented by the “Fondation de la Haute Horlogerie” (FHH), an organization which promotes technical and precious fine watches all over the world, was on view in the United States for the first time. The exhibit featured over 50 exquisite timepieces to illustrate the origins and development of this art and science. In addition, three skilled crafts people, including one from Jaeger-LeCoultre, worked live at benches within the exhibition to give visitors a glimpse of the expertise required to produce such fine timepieces.