November 2011: Stories that open a new chapter of the Reverso Legend

09.29.11

  • News Seen Edwina
By wearing a Reverso on their wrists since 1931, men and women, famous or unknown, have made their watch a discreet accessory to their emotions. In 2011, the year of the 80th anniversary of the Reverso, Jaeger-LeCoultre opened the “” where all those who wish to can share their inspiration with other lovers of the Reverso across the globe.

Entering the “Virtual Museum” enables one to discover the world of this legendary watch and its history. From now on, the Virtual Museum “Seen on the Wrist” page introduces outstanding personalities who share their unique stories related to the Reverso, their relationship with time and the link with the object that enables them to measure and follow it.

Edwina Tops-Alexander
Australian-born Edwina Tops-Alexander, currently the world No1 female rider, is competing in Abu Dhabi for the title of Global Champions Tour 2011 overall winner. Edwina has had a hugely successful year winning GCT Grand Prix in Cannes and Chantilly with her superb horse Cevo Itot du Chateau. She also became the first rider in the history of the Global Champions Tour to win €1 million in prize money. Edwina still has many ambitions to fulfill in 2012 with the London Olympics on her radar and the next GCT season where Jaeger-LeCoultre will once again be the official timekeeper and partner.

I am extremely proud to be starting this new collaboration with Jaeger-LeCoultre, particularly as the company has been a loyal supporter of the Global Champions Tour. It has been a fantastic year so far and I am very much looking forward to competing in the final in Abu Dhabi and to the 2012 season and Olympic Games," Edwina Tops-Alexander.