Partnership with UNESCO


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Preserving endangered ecosystems: Papahanaumokuakea

Located to the north-east of Hawaii, the Papahanaumokuakea Marine National Monument stretches over 360,000 km2 of ocean and land. The monument’s name is literally inspired by that of the Hawaiian goddess Papahanaumoku and her husband Wakea. Inscribed in the UNESCO World Heritage List during the last General Committee meeting, which took place in Brasilia from 25 July to 3 August 2010, this region is one of the few to have been registered as a mixed site – a combination of land, sea and culture. Papahanaumokuakea is a refuge for a number of endangered species, such as the sea tortoise, the shark, the Hawaiian monk seal, threatened with extinction, and a number of bird species. The Papahanaumokuakea coral barrier reef is one of the world’s best-preserved, creating the conditions for the development of an ecosystem characterised by abundant marine flora. The site’s archaeological relics bear compelling testimony to the history of Polynesian culture, while nature plays an integral part in the region’s civilisation and heritage. Papahanaumokuakea is a powerful example of nature, tradition and civilisation in harmony. Jaeger-LeCoultre invites you to view the photo reports and videos on the Papahanaumokuakea region on The New York Times and the International Herald Tribune, from 3rd September. You can learn about the marine sites supported under the “Tides of Time” partnership whenever you want – listen to interviews with Jérôme Lambert, CEO of Jaeger-LeCoultre, and discover or rediscover the videos on jaegerlecoultreclub, the Official Jaeger-LeCoultre Channel on YouTube. 2010 marks the third year of the partnership between Jaeger-LeCoultre, the International Herald Tribune and UNESCO. This partnership has already seen the realisation of several ambitious projects : - The promotion of protected sites to raise public awareness; - The recruitment of a co-ordinator for the marine programme implemented by the World Heritage Centre; - The development of a watch specifically for the partnership, the Master Compressor Extreme - W-Alarm Tides of Time; - Auctions with the proceeds going to threatened sites; etc. Jaeger-LeCoultre has already held two auctions on its website. All the proceeds (13,540 GBP and 12,600 GBP) have been donated to sites inscribed on the World Heritage List, such as the Tubbataha Reefs Natural Park and the Sundarbans National Park. This donation has enabled Tubbataha to purchase a radar system to control traffic in the Park’s waters. Extended coverage of the event is now on-line in LeClub. Registration is free. Click here to join. Credits Photo: Louiz Rocha