Prelude to the Jaeger-LeCoultre 2011 Collection


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Inauguration of the “Salon International de la Haute Horlogerie” on 17th January in Geneva

Today at Geneva’s “Salon International de la Haute Horlogerie”, Jaeger-LeCoultre unveils its latest creations, exceptional timepieces testifying to the constant quest for technical perfection and aesthetic harmony. The Reverso, object of timeless luxury and a cult in its own right, takes centre stage in 2011 and looks set to astonish and entice once again, remaining true to its legendary past and yet pushing back the boundaries of creativity. The Grande Reverso Ultra Thin, the Grande Reverso Duo, not to mention the Reverso Répétition Minutes à Rideau are just three of the original new watches, all deeply inspired by the original Reverso yet unafraid to approach its technology and design with a completely fresh eye. Purity, classicism and the art of watch-making Ceaselessly driven by the spirit of discovery and the need to create new, increasingly precise and complex technical marvels, Jaeger-LeCoultre’s 2011 collection marries the mastery of watchmaking tradition with innovative concepts and exceptional finishes. Here are few examples: - Technology and sophistication are encased in the ever-smaller dimensions of ultra-thin movements. Joining the Master Ultra Thin Moon 39 is the Reverso Ultra Thin, retaining all the geometric purity and clean lines of the legendary reversible watch. - Masterpieces of precision in limited series: the Duomètre à Quantième Lunaire, the Master Grande Tradition à Répétition Minutes and the Reverso Répétition Minutes à Rideau. - Femininity epitomised by the Grande Reverso Lady Ultra Thin, whose refined dial, which can be engraved and personalised, makes a truly elegant statement. - All time zones instantly on display with the Master Geographic and the Grande Reverso Duo. - Marquetry, with the perpetual movement of the Atmos. - Fine Jewelry, a blend of watchmaking expertise and skilled craftsmanship, perfectly encapsulated by the Master Tourbilon 39 set Enamel. Follow news from SIHH on LeClub. In this forum, you can discover original insights into the new collection and take a look at exclusive interviews with our experts. Jaeger-LeCoultre is creating a site dedicated to the Reverso. Visit the site and become part of the legend! Also in the Reverso site, trace the Reverso story from its origins in the exotic British Raj, where polo-loving officers complained to a visiting Swiss businessman about the fragility of their watch crystal, to the Vallée de Joux, where time seems to stand still... Our Concierge will be delighted to help you with any questions you may have about new products from Jaeger-LeCoultre.