Time is feminine

06.12.12

Beautifully capturing the passage of time, Jaeger-LeCoultre’s destiny has been intrinsically linked to that of the rarest of crafts since 1833… Out of this perfect union between Haute Joaillerie and Haute Horlogerie an eternal jewel is born – the embodiment of elegance and femininity.

In the 19th century, the Manufacture equipped pendant-watches, brooch-watches or wristwatches with its calibres, and embellished them using the finest engravers, enamellers and gem-setters. These creations offered women a chance to master time in an era when female pioneers were starting to earn international recognition.

In 1925, the Duoplan solved the eternal problem of the divide between beauty and intelligence. The Duoplan was revolutionary in that it was built on two levels, offering women a winning combination of elegance and fine watchmaking. The Duoplan became a symbol of femininity.

For over 80 years, the Calibre 101 by Jaeger-LeCoultre has remained the world’s smallest mechanical movement. This prodigious feat of miniaturisation has equipped the most exclusive watches, starting with the one worn by Queen Elizabeth II of England on her Coronation Day in 1953.

Created in 1931, the ladies’ Reverso has since been constantly reinterpreted. As a pendant, as a handbag-watch, fitted with a cord wristlet, accentuated by the sparkle of precious stones, or featuring two back-to-back dials evoking night and day, its multi-faceted beauty has appealed to generations of refined women, who appreciate aesthetics and inner beauty.