Jaeger-LeCoultre creates two custom timepieces to support (RED)TM Auction

10.01.13

Swiss watchmaker Jaeger-LeCoultre creates two custom pieces to support (RED)TM AUCTION to be held at Sotheby’s New York on November 23rd.

Jaeger-LeCoultre, the reference in Swiss watchmaking, created two custom objects to support (RED)TM AUCTION featuring icons of design and curated by Sir Jonathan Ive and Marc Newson. The Atmos 561 by Marc Newson clock and the Memovox Tribute to Deep Sea watch, two Jaeger-LeCoultre’s iconic pieces now feature unique red accents and will be auctioned at Sotheby’s New York to benefit The Global Fund to fight against AIDS, Tuberculosis and Malaria.

Legendary designers Sir Jonathan Ive and Marc Newson curated the collection in collaboration with musician and philanthropist Bono.The auction will also feature icons of design created by the two designers and works that were personally customized by the pair such as the Atmos 561 by Marc Newson clock.


Jaeger-LeCoultre Memovox Tribute to Deep Sea:
A re-edition in tribute to the legend of diver’s watches from 1959. Piece No. 1 out of a limited series of three pieces featuring a red dial and the (RED)TM logo engraved on the case-back. The watch will be part of the pre-auction exhibitions open for public viewing in Hong Kong and London:

Hong Kong Exhibition: October 3 – 7
Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wanchai, Hong Kong

London Exhibition: October 12 - 20
34-35 New Bond Street, London W1A 2AA UK

The Atmos 561 by Marc Newson clock
A unique piece of the Jaeger-LeCoultre Atmos 561 by Marc Newson has been customized by designers Sir Jonathan Ive and Marc Newson on the occasion of the 2013 (RED)TM Auction.
The clock features red accents on the hands, the month indication and the calibre’s logo. A (RED) TM and Marc Newson logo on the back and the inscription “Unique Piece” seal the unique collaboration between Jaeger-LeCoultre, (RED)TM and the designers.