16 June 2012 , SHANGHAI, CHINA - As the official partner of the 2012 Shanghai International Film Festival for the second year running and also the first company to help restore classic Chinese films, Jaeger-LeCoultre hosted a public auction party on the festival’s opening night to help boost the Chinese film industry. Actress Zhao Wei, friend of the brand, was accompanied by Jean-Jacques Annaud, the famous French director and Chairman of Golden Goblet awards jury, along with actor Aaron Eckhart, actress Chen Chong, director Jia Zhangke and actress Zhao Tao, director Wang Quan’an and actress Zhang Yuqi, Miss World Zhang Zilin, singer Kit Chan, Italian film producer and actress Maria Grazia Cucinotta, Korean actress Chae-young Han and more than a thousand other guests from around the world, including 200 Chinese and foreign journalists.
At this prestigious moment in the 15th Shanghai International Film Festival’s opening ceremony, Jaeger-LeCoultre expressed its admiration of Chinese film industry through its extraordinary watchmaking know-how and the brand new Rendez-Vous collection for women. The star-studded “Rendez-Vous in Shanghai” night witnessed the determination of Jaeger-LeCoultre to be a leader in the Haute Horlogerie industry and to promote the development of China's film industry. Jaeger-LeCoultre’s support for the film industry is far from over. This spectacular fixture will certainly be continued in 2013.