The “Craftsmen of Time” and their various arts

01.24.11

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Technique at the service of emotion

Cut off from the world in the Vallée de Joux where time stands still, masterpieces of watchmaking, those instruments so symbolic of urban life, are born. The most ancient and delicate decorative arts hold no secrets for the big firm of the Vallée de Joux. Enamel, engraving and the setting of precious stones are all highly skilled crafts which Jaeger-LeCoultre brings together to grace its watchmaking and artistic creations, and which it perpetuates under its own roof. With limitless appeal and supreme elegance, the Manufacture Jaeger-LeCoultre has developed unique new setting techniques which embellish the finest of today’s watchmaking creations. The Salon International de la Haute horlogerie saw the unveiling of Jaeger-LeCoultre’s latest jewels... the Master Tourbillon 39 set Enamel, Master Tourbillon Skeleton, Master Grande Tradition Tourbillon with Perpetual Calendar, all masterpieces at the peak of refinement… Emotion to order The Reverso, a watchmaking icon which this year marks its 80th birthday, has with the passing of the years gradually acquired the status of cult object, a distinctive vehicle of personal emotions. Always exclusive, always personally addressed to the person for whom it is destined, the Reverso is a watch which can become a totally unique piece every time. From the very beginning, the back of the Reverso watch offered watchmakers a unique area for artistic expression and very soon hundreds of Reversos were engraved and decorated with initials, family shields, royal coats of arms and assorted emblems and commemorations of some outstanding sporting feat or bold exploration. The timepiece keeps an enigmatic aspect, in that it shows the world what used to be kept from view. The reversible mechanism allows the owner of a Reverso watch to decide whether to share the ornamentation of the back with the rest of the world or keep it to himself. The Reverso is unique because it can be worn as a watch or as a piece of jewellery, and the changeover from one to the other happens in the space of just one second. But the imagination of customers does not stop there: miniature portraits, exotic engravings, erotic scenes and more. Over the course of its history, the back of the Reverso has lent itself to the expression of every wish. To mark the 80th birthday of this cult watch, Jaeger-LeCoultre is launching a vast personalisation program without precedent in the luxury watch world. Proposed to all those who puchase a Reverso watch, this personalisation program, offered by the Manufacture’s fine art craftsmen, can produce one-off watches, wholly designed to the customer’s aesthetic and technical preferences, or bearing personalised decoration using themes suggested by the Manufacture. No matter how complex and fine the order submitted to the Manufacture, playing with engraving and combinations of matt and brilliant polishing, satin, brushed, or even coloured finishes, the only limit is the customer’s imagination. Take a look at exclusive interviews with our experts : Engraving, Enamelling and Gem-setting. Be surprised and seduced by the new collection of Reverso watches, which stays both true to its legend, whilst pushing the limits of creativity. From traditional gem-setting to studded engraving and relief engraving, discover the Reverso in its numerous facets.