Zhao Wei, a renowned Chinese film actress and a friend of Jaeger-LeCoultre, visited the brand’s manufacturing facilities in the Valley de Joux, Switzerland.
Hosted by Jaeger-LeCoultre CEO Jerome Lambert, Zhao Wei discovered different stages of watch manufacturing, decoration and assembly. Impressed by the work of watchmakers that requires an incredible amount of patience and precision, Zhao Wei particularly admired gem setting and enamelling techniques that went into making the Rendez-Vous, a new ladies High Jewellery watch by Jaeger-LeCoultre.
Zhao Wei visited Manufacture Jaeger-LeCoultre, testifying to almost 180 years of continuous development on a single site and the unique integration of all skills under one roof. The serenity and the natural beauty of the surroundings are doubtless the finest source of inspiration guiding the eye, hand and heart of the “artisans of time”. A long-established heritage of know-how and passion beats at the heart of each creation from the Manufacture. Born from an invention, the Grande Maison has always been fired by the spirit of discovery and the need to create ever more precise and complex technical marvels. This established reference in the field of fine watchmaking currently has over 500 complicated calibres to its credit.
“I love mechanical watches, it gives you the feeling that you can control your time and what you are doing,” – said Zhao Wei. “I have attended several events wearing Jaeger-LeCoultre watches. They match my aesthetic standard and style. I think Jaeger-LeCoultre watches carry very profound meanings, craftsmanship and history”.
Earlier this year Zhao Wei, the essence of elegance and refinement, presented Jaeger-LeCoultre’s Rendez-Vous ladies’ watch collection during Shanghai Film Festival and walked the red carpet at the Venice Film Festival in her new identity as a friend of Jaeger-LeCoultre.
Zhao Wei, friend of the brand
Zhao Wei is a famous Chinese film actress as well as a pop singer. She has been awarded Hundred Flowers Film Award, Shanghai Film Critics Award, Hua Biao Film Award, Golden Eagle TV Award as well as Shanghai International Film Festival Golden Goblet Award.
Zhao Wei rose to international stardom in films such as Stephen Chow’s Shaolin Soccer (2001), So Close (2002) and the epic Warriors of Heaven and Earth (2004), Hua Mulan (2009), Secret Service Of The Imperial Court (2010). In John Woo’s historical epic Red Cliff (2009), she played warrior princess Sun Shangxiang. She gained positive comments from media. For her achievements in film, television, and music, Japanese media dubbed her China’s No.1 actress, and UK’s The Independent described her as “China’s box office darling”.