“Reverso for a Smile” Jaeger-LeCoultre initiates a charity program with the Aladina Foundation at the San Sebastian International Film Festival

07.26.13

July 26, 2013- In this 61th edition of this prestigious event, the Brand joins to the Aladina Foundation, to carry out a charity project though which ill children will have the opportunity to enjoy amazing holidays in a specialized camp, Barretstown.

The filmmaker and president of the Foundation, Paco Arango, of course will support this charity campaign, wearing, the "Reverso for a Smile" on the red carpet of San Sebastian.

All the artists attending to the Festival, will have the opportunity to be involved in this charity program. For each perched, Jaeger-LeCoultre will donate the watch value to the Foundation Aladina and a child will recover the smile enjoying a week's holiday in Barretstown.