Opening of the First New Concept Boutique in China


July 17, 2012, Beijing, China - Jaeger-LeCoultre, the reference in Swiss fine watchmaking, inaugurated its first new concept boutique in China, located on the first floor of Park Life, one of the most prestigious luxury shopping centers in Beijing. The new concept boutique features an impressive dome design that once again demonstrates the Manufacture’s creativity, craftsmanship and spirit of invention.

On the opening day, Mr. Jérôme Lambert, CEO of Jaeger-LeCoultre invited friend of brand, renowned film star Ms. Zhao Wei, up on stage to cut the ribbon together with Mr. Nicolas Baretzki, International Director of Jaeger-LeCoultre, Mr. Julien Renard, Managing Director of Jaeger-LeCoultre North Asia, and Mr. Daniel Chang, Managing Director of Jaeger-LeCoultre China.

“China is one of the most important markets for Jaeger-LeCoultre. We opened our first boutique in China in 2001. Over the past 11 years, we continued to explore, innovate and bring amazements to watch fans and collectors in China. The inauguration of the Park Life boutique demonstrates our commitment to increase Jaeger-LeCoultre’s visibility around China and to reciprocate the support that our customers have given us,” said Mr. Lambert.

For the first time in China, Jaeger-LeCoultre embraces a new interior design concept in the Park Life boutique. The spirit of the boutique lies in simplicity and elegance. Tranquility springs out from fresh, soothing yellow linings. Warmth and grace flow through the thematic brown that delineates the boutique. Firm, wooden arches embellish the interior space, bestowing the boutique with both the integrity and the softness of the brand.

The Park Life boutique reveals to its prestigious guests the latest watchmaking creations - Duomètre Sphérotourbillon and Gyrotourbillon I, which exemplify the epitome of refined horology and the spirit of endless innovation. Featuring a VIP Watch Appreciation Lounge, which exhibits photographs of historic, milestone products, the boutique will not only provide world-class services to customers, but will also inspire customers with the chivalry and innovative spirit of Jaeger-LeCoultre.

Jaeger-LeCoultre Boutique in Park Life, Beijing
106, 1st Floor, Park Life Shopping Centre, 2 Jianguomen Waidajie, Chaoyang District, Beijing
Business hours: 11:00 – 21:30
Phone: (010) 8517 1578
Fax: (010) 8517 1750