Jaeger-LeCoultre celebrates the opening of its first boutique in the Benelux


Amsterdam, June 5 2014 – Last night Jaeger-LeCoultre celebrated the opening of its first boutique in the Benelux. To officially open the boutique, Friend of the brand Carice van Houten had the honor to do the ribbon cutting together with Daniel Riedo, CEO Jaeger-LeCoultre and Benno Leeser, president-director Gassan.  

For this special occasion four unique pieces of the Hybris Mechanica collection were presented during the evening: Gyrotourbillon 1, Reverso Gyrotourbillon 2, Reverso Grande Complication à Triptyque and the Duomètre Sphérotourbillon. Besides that guests were also invited to explore the boutique and to discover the new models from the collection of 2014.

In close cooperation with Gassan, Swiss watch manufacturer Jaeger-LeCoultre has unveiled its first boutique in The Netherlands. The new boutique is situated on a prime location in the P.C. Hooftstraat 102 and covers over 100 square meters on two executive floors. With this 62nd Jaeger-LeCoultre boutique worldwide, right in the center of Amsterdam, the Grande Maison is continuing its global expansion in 2014. Worldwide Jaeger-LeCoultre is running boutiques in major metropolitan cities like Paris, Geneva, Beijing, Shanghai, Hong Kong, London, Milan, Moscow, Dubai and Singapore.