Jaeger-LeCoultre is opening a new Boutique in Grendelstrasse, near the famous Schwanenplatz in Lucerne, a setting that perfectly matches our brand philosophy.
On the north banks of the Lake of the Four Cantons, at the foot of Mt Pilate and Mr Rigi, Lucerne ("Luzern" in German) is the canton’s county seat and most important city.
With its unique, typically Swiss, mountain backdrop and numerous fine buildings and monuments, Lucerne truly is a city with a difference. It has proved a particular favourite with Asian tourists, around 5 million of whom visit each year.
2011 saw the Manufacture maintain and expand its output in order to continue to share its passion for watchmaking with the entire world. Jaeger-LeCoultre has selected Lucerne to express this new thrust.
Paris, Geneva, Beijing, Shanghai, London, Moscow, Singapore… Throughout the world’s luxury capitals, the boutiques of the Manufacture Jaeger-LeCoultre, established since 1833 in the legendary Vallée de Joux, have become key rallying points for all watchmaking aficionados.
Today there are over 45 Jaeger-LeCoultre Boutiques at these prestigious addresses across the world, spreading the spirit of the Manufacture and the values of the brand far and wide.