Jaeger-LeCoultre, known for aesthetic influence and refinement in the world of
watch-making, announced today the creation of a special limited engraved design
of their iconic Reverso watch for a Grande Reverso Ultra-Thin Tribute to the
award-winning AMC series “Mad Men.” Twenty-five custom-created and
numbered pieces of The Grande Reverso Ultra Thin Tribute to “Mad Men” will
be available in February 2012.
Honouring Jaeger-LeCoultre’s legacy of design expertise and the iconic style of “Mad Men,” the
limited edition will be presented in a distinctive, custom-designed walnut commemorative box
featuring the Sterling Cooper Draper Pryce logo embossed on the top as well as hand-inscribed
on the back of each numbered piece. Additionally, each piece includes a personalised
commemorative letter from Roger Sterling, several high quality Jaeger-LeCoultre advertisement
reproductions, pictures of the Grande Reverso Ultra Thin Tribute to "Mad Men", and a copy of
Roger Sterling’s book “Sterling’s Gold”, autographed by show creator and executive producer,
“Certain legends draw their strength from their age. Frozen in the past, immobilised forever,
they speak only of the past. But sometimes, the magic is so great that a strange phenomenon
takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining
its aura. The Reverso is so unique that with the passing of time, it has been made in many guises
without losing its essence”, - says Jérôme Lambert, CEO, Jaeger-LeCoultre.
The Grande Reverso Ultra Thin Tribute to “Mad Men” edition tells a story like no other
timepiece. In 1931, a technically advanced watch was developed for polo players with a dial
that could flip, protecting it from damage while also offering a personalised engraved case-back.
Protected by patent, its Art Deco style and solid functionality was received with instant praise.
The Reverso has evolved over the past eighty years with new faces, sizes and complications.
Today, wearing one is an entry to an exclusive world – in terms of watch-making history and
Since its premiere in 2007, “Mad Men” has established itself as one of television’s most honoured
series. It reigns as the only cable series in history to ever win the Emmy® Award for
Outstanding Drama Series four years in a row, as well as the Golden Globe® Award for Best
Television Series - Drama for three consecutive years. “Mad Men” is produced by Lionsgate and
premieres its fifth season on AMC in March, 2012.
Manufacture Jaeger-LeCoultre: A major player in watch-making history since 1833, Jaeger-LeCoultre is the first Manufacture to
have been established in the Vallée de Joux, Switzerland. It played a pioneering role by uniting
the full range of technical and artistic professions under one roof and made an indelible imprint
on the watch-making development of the entire region. The Manufacture has an impressive
range of world firsts, superlative creations and legendary models to its credit, including the
Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the
Atmos. Guided by time-honoured know-how and a constant quest for technical enhancements,
the master-watchmakers, engineers and technicians craft each watch in harmony with the same
passion. Each masterpiece, heir to 178 years of expertise, benefits from cutting-edge
technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux.
Building on a vast heritage encompassing over 1,200 calibres and over 350 registered patents,
Jaeger-LeCoultre remains the reference in high-end watch-making.