Jaeger-LeCoultre confirms its commitment to the environment by renewing its partnership with UNESCO and the International Herald Tribune.
Encouraged by the success of previous campaigns, the partnership initiated in 2008 between the Manufacture Jaeger-LeCoultre, the International Herald Tribune and UNESCO within the framework of the Tides of Time project and of the World Heritage Marine Programme is to be continued in the coming years. In addition to detailing the immediate measures to be taken, the overall orientations aim for 2012-2013 also aim to sensitise is to bring awareness to the international public, opinion to regarding the need to safeguard threatened marine environments. Jaeger-LeCoultre has thus made a long-term commitment to this ecological cause, in keeping with the core values of a watchmaking brand that has always favoured harmonious development, ensuring that its activities have the least possible environmental impact on the localities of outstanding natural beauty in which the brand was first created nearly 180 years ago.
Seven marine sites selected by the UNESCO World Heritage Centre feature at the heart of the Tides of Time campaign for 2012-2013:
• Islands and Protected Areas of the Gulf of California (Mexico)
• Three Parallel Rivers of Yunnan (China)
• Aeolian Islands (Italy)
• Socotra Archipelago (Yemen)
• Ogasawara Islands (Japan)
• Brazilian Atlantic Islands
• East Rennell (Solomon Islands, South Pacific)
In order to promote public interest in the safeguarding of these sites, which are of major importance for the preservation of biodiversity and the future of our planet, the International Herald Tribune will provide detailed descriptions of them both in its Tides of Time supplement (from 12th April onwards) and on its website. For its part, Jaeger-LeCoultre will also make its web portal available in favour of this environmental cause so close to its heart by allowing Internet users from all over the world to view reports dealing with the sites included in the World Heritage List.