16 June 2012,SHANGHAI, CHINA– Earlier today, Jérôme Lambert, CEO of Jaeger-LeCoultre,the reference in Swiss fine watchmaking, held a press conference at the New Hengshan Cinema in Shanghaitogether withZhao Wei, renowned actress and Jaeger-LeCoultre friend of the brand. Shegraced the conference to unveil the new ladies Rendez-Vous collection to international audience.
Jaeger-LeCoultre was pleased to announce the beginning of a profound collaboration with Zhao Wei, the world famous film star, on the occasion of the 15th Shanghai international film festival. Zhao Wei will attend a series of global ceremonies in her new identity as friend of the brand. The essence of elegance and refinement, Zhao Wei attended the launch party of Jaeger-LeCoultre’s Rendez-Vous ladies’ watch collection.
More than a watch, Rendez-Vous embodies a free-spirited and spontaneous personality that is constantly reinvented and perpetually surprising. Behind the regular beat of its Manufacture movement lays a concentrated blend of the creativity that has pervaded the history of Jaeger-LeCoultre.
Zhao Wei, friend of the brand
Zhao Wei is a famous Chinese film actress as well as a pop singer. She has been awarded Hundred Flowers Film Award, Shanghai Film Critics Award, Hua Biao Film Award, Golden Eagle TV Award as well as Shanghai International Film Festival Golden Goblet Award.
Zhao Wei rose to international stardom in films such as Stephen Chow’s Shaolin Soccer (2001), So Close (2002) and the epic Warriors of Heaven and Earth (2004), Hua Mulan (2009), Secret Service Of The Imperial Court (2010). In John Woo’s historical epic Red Cliff (2009), she played warrior princess Sun Shangxiang.
She gained positive comments from media. For her achievements in film, television, and music, Japanese media dubbed her China’s