January 6th 2011 NEW YORK, NY – Jaeger-LeCoultre hosted a lunch in New York city to introduce the newest addition to the iconic Reverso watch line. Golden Globe nominee Jon Hamm was amongst the guests to preview the brand new Grande Reverso Ultra Thin “Tribute to 1931”, the watch that will be revealed internationally at the upcoming SIHH in Geneva on January 17th, 2011. New release for 2011: Grande Reverso Ultra Thin “Tribute to 1931” After 80 years of celebrating classicism, the new Grande Reverso Ultra Thin turns revolutionary by focusing on extreme simplicity. Because this new Reverso is intended to be a bridge between past and present, Jaeger-LeCoultre has decided to create two Grande Reverso Ultra Thin Tribute to 1931 in steel and in pink gold, featuring a black or white dial with dagger-shaped hands and baton-type hour-markers directly inspired by the original Reverso. The spirit of 1931 in contemporary dimensions, and all the Art Deco charm of the first Reversos interpreted in today’s language. The extremely diminutive width of Jaeger-LeCoultre Calibre 822 (at just 2.94 mm) has enabled the design engineers to build a Reverso slimmer than ever before. While the case with its generous new proportions asserts an authentic presence on the wrist, its slenderness makes it both light and comfortable to wear thanks to its subtly curved shape. This new watch expresses the very essence of the Reverso personality: a blend of tradition and nobility embodying an alliance of style and elegance.