Jaeger-LeCoultre inaugurates its new Swiss boutique in Zurich in January 2014


Paris, Geneva, Beijing, Shanghai, London, Moscow, Singapore, Frankfurt, Vienna, Venice, Rome, Madrid… In major cities around the world, the Swiss Manufacturer established since 1833 in the Vallée de Joux. Switzerland, transforms its boutiques into must-see meeting places for passionate watchmaking devotees.

To date, 60 Jaeger-LeCoultre boutiques in prestigious locations are contributing to spreading the spirit of the Manufacture and the values of the Grande Maison around the world. Having taken up residence at no. 32 on Zurich’s golden shopping mile, the Bahnhofstrasse, the new boutique symbolises the ongoing expansion of Jaeger-LeCoultre and its stature as an acknowledged reference in the field of Fine Watchmaking.

This third boutique in Switzerland enables locals and tourists to discover the Fine Watchmaking collections, the exceptional expertise and the style of Jaeger-LeCoultre. The new eight-strong team is headed by Patrick McDermott.

On January 15th, Carmen Chaplin, a friend of the brand and the granddaughter of Charlie Chaplin, presided over the ribbon-cutting. in the company of Jaeger-LeCoultre CEO Daniel Riedo and International Director Jérôme Favier as well as Guido Zumbuhl, CEO of Bucherer and Boutique Manager Patrick McDermott. The ceremony was attended by eminent personalities on the Zurich scene and representatives of the Swiss press. Over 130 guests, including Karina Berger, then took part in the gala evening held at the Aura and which notably featured a superb performance by the Swiss singer Seven.