Jaeger-LeCoultre supports the Fondation de la Haute Horlogerie (FHH)

07.21.11

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World Anti-Counterfeiting Day: “Do you have a choice”

Jaeger-LeCoultre supports the Fondation de la Haute Horlogerie (FHH) in the campaign to show the true face of counterfeiting and raise public awareness. The Fondation de la Haute Horlogerie is stepping up its fight against counterfeiting. After organising Take a true look at fakes, a short-film competition for the public and students at Lausanne University of Art and Design, the Foundation is now airing a selection of the competing films. When an end customer buys a counterfeit watch, they become an accomplice to child labour, oney laundering, job losses and intellectual property theft, all of which benefit organised crime. As part of its mission, the Fondation de la Haute Horlogerie (FHH) has made the fight against fakes a priority objective by supporting action in the markets by fine watch brands. In 2009, the Foundation launched Fake Watches are for Fake People, a major public information campaign that appeared in 120 media in 24 countries. Now a new campaign is asking: Real/Fake: You have the choice! – Don't be a partner in crime. To extend the scope of its action, the FHH also launched a short-film competition for the general public and 1st year students in visual communication at Lausanne University of Art and Design (ECAL) on the theme, Take a true look at fakes. Out of all the entries, some thirty "infomercials" and short films – cartoons, fictions and montages – were selected to be shown in Switzerland and internationally. Click here to watch the films created for the campaign. You deserve a real watch Since 1833, Technical innovation, experience and inventive genius have consistently characterised Jaeger-LeCoultre timepieces and represent a unique association between a prodigious watchmaking heritage and the use of cutting-edge technologies. This highly demanding approach has given rise to exceptional blends of modernity and tradition, such as in the recently launched Reverso Gyrotourbillon 2, the Master Compressor Extreme LAB and the Duomètre line with its models housing two separate movements controlled by a single regulating organ. A Jaeger-LeCoultre watch represents an accomplishment combining elegance and discretion with a natural aura of serene confidence.