International Actions

  • Jaeger-LeCoultre Reverso engraved 70_MOSTRA_EMERGENCY
Subsidiaries on the road to eco-responsiblity Jaeger-LeCoultre clearly understands that in order to be genuinely effective and yield results, its sustainable development policy must not apply merely to its company headquarters in Switzerland, but must on the contrary be global and incorporate the subsidiaries in its overall approach. Right from the start, the Brand therefore encouraged its subsidiaries to work with it towards achieving a consistently eco-responsible attitude via various directives, codes of conduct, etc. They therefore act daily to ensure local implementation of a socially and environmentally responsible attitude. Their efforts are expressed by adopting the many eco-actions favoured by the Manufacture, as well as by choosing FSC certified suppliers for the production of printed matter. Charitable and cultural partnerships For many years, Jaeger-LeCoultre has been supporting associations and challenges relating to charities, to exploration and to human adventure. Building on a strong corporate spirit, a sense of sharing and of social responsibility, Jaeger-LeCoultre encourages these visionary men and women whose exceptional talent and excellent achievements make a significant contribution to the world we live in. Jaeger-LeCoultre is a partner of the St Lazarus association, chaired by Prince Charles Philippe d’Orléans, and has committed to renovating a well in Ethiopia that will provide drinking water for more than 40,000 people The Brand also supports other charities via its sporting ambassadors. By way of example, it helps to fund the association championed by Adolfo Cambiaso, the world-class polo player who competes under the Brand colours on polo fields the world over: Ideas Del Sur aims to help provide medical care and education to children in South America. Protecting our common cultural heritage and knowledge is another field in which the Brand expresses itself, in particular by supporting the visual arts. In addition to its partnership with the Venice International Film Festival (Mostra), Jaeger-LeCoultre has decided to reinforce its action in the film-making world by participating in the “Fund for Cinema” dedicated to restoring old films. Since 2006, Jaeger-LeCoultre has also been associated with the Jeu de Paume Museum in Paris, one of the world’s most prestigious institutions in the area of photography and contemporary art. The Brand has in particular partnered some major retrospective exhibitions devoted to famous photographers such as Cindy Sherman, Lee Friedlander, Edward Steichen and Richard Avedon. Jaeger-LeCoultre’s wish to associate its international influence with that of photography regularly contributes to the creation of projects with established talents as well as with youthful photographers. On the occasion of the “regeneration 2005-2025” exhibition organised by the Musée de l’Elysée in Lausanne, 50 young photographers from the world’s best art schools exhibited their works in the main cities of the various continents. Jaeger-LeCoultre gave them carte blanche to immortalise the workshops of the Manufacture, a project resulted in the publication of a book entitled Portraits de Manufacture.