Jaeger-LeCoultre proudly celebrates the spirit of invention of Dubai Expo 2020 by presenting a specially commissioned painting to the Higher Committee

11.26.13

Jaeger-LeCoultre Middle East Brand Director Renaud Pretet and members of the Touchline board were recently received by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Higher Committee for Dubai Expo 2020 to present the special painting 'Tawasul Al-Himam' (The Continuum of Resolve) by Ali Omar Ermes. The great work of art was commissioned by Jeager-LeCoultre and Touchline FZ-LLC in celebration of Dubai's expo theme.

The luxury Swiss watch Manufacture congratulated the Dubai Expo 2020 Higher Committee for its success in winning the World Expo, and expressed how honoured Jaeger-LeCoultre Middle East had been to support the bid.

Renaud Pretet, Middle East Brand Director said, “The theme of Dubai “Connecting minds, Creating the future” corresponds perfectly with the values of Jaeger-LeCoultre. As Dubai does, Jaeger-LeCoultre connects all talents in a single place: back in 1866, Antoine LeCoultre created the first full-fledged manufacturer. As Dubai does, Jaeger-LeCoultre reinvents the future: since 1833, Jaeger-LeCoultre has not only registered more patents and created more calibers than any other watchmaking company but it has paved the road for precision watchmaking, winning three major awards at three different World Expos over the course of the late 19th Century. We are proud today to re-assert our support to the future of Dubai, symbolised by the great painting of Ali Omar Ermes, 'Tawasul Al-Himam' (The Continuum of Resolve)

The painting  presented to His Highness Sheikh Ahmed bin Saeed Al Maktoum, translates the spirit of Dubai Expo 2020 through the Arabic letter ت (or taa), which refers to “Tawasul” (or "continuity") and gives voice to the unshakable resolve of special people and nations, who contribute to a better future for human civilisation, who pursue their vision and make the right decisions at the right time at the right place by connecting people. Part of the inspiration of Ali Omar Ermes came from his visit to Manufacture Jaeger-LeCoultre as he expressed: "Another important element is the reference to a precise 'moment in time' when everything comes together, and this was mainly inspired by a visit to the Jaeger-LeCoultre manufacturing headquarter in Le Sentier in Switzerland."

Ali Omar Ermes is widely regarded as the greatest living Arabic Artist. His work is part of some of the most influential collections in the art world, in museums such as the British Museum, Ashmolean in Oxford, Smithsonian Museum, Wereld Museum in Rotterdam and the national galleries of Jordan and Malaysia to name but a few.