November 2011, London - Hosting the largest scale watch making experience among more than 40 brands at SalonQP, Jaeger-LeCoultre took this year’s exhibition by storm.
SalonQP welcomed over 5,000 visitors over the three days of the event at the contemporary setting of the Saatchi Gallery in Chelsea. Watch collectors, art lovers and timepiece enthusiasts came to the Jaeger-LeCoultre space to share their stories and meet the people behind the brand. From antique LeCoultre watches to bespoke cufflinks in the shape of the iconic Reverso case, friends of Jaeger-LeCoultre shared their appreciation of the brand that marks 178 years of watchmaking history. The Jaeger-LeCoultre space bustled with excitement, admiration, and watchmaking stories of the past, the present and the future, all under the soothing sound of a saxophone played by Janek Deleskiewicz, the multitalented Jaeger-LeCoultre Creative Director.
The Jaeger-LeCoultre space at SalonQP featured two unique experiences for the visitors: The Jaeger-LeCoultre Master Class, and the extensive Reverso exhibition to celebrate the 80th anniversary of the icon: “Reverso1931 – 2011, a Legend in Movement”.
Sharing the passion for watchmaking drives the culture of Jaeger-LeCoultre. The Jaeger-LeCoultre Master Class at SalonQP was an immediate success not only among class attendees, but also SalonQP visitors who peered into the Master Class space and managed to get a glimpse of the history, technical details, and expertise that lie behind a Jaeger-LeCoultre watch. The 70 connoisseurs and collectors who got the chance to get inside the difficult calibre 875 throughout the three-day event had the unique opportunity to test their dexterity and patience, by disassembling and reassembling a real Reverso calibre. Working with the minute components that constitute a calibre, under the guidance of the watchmakers of the Manufacture Jaeger-LeCoultre, highlighted many key aspects of true savoir-faire in fine watchmaking today.
The “Reverso1931 – 2011, a Legend in Movement” exhibition attracted Jaeger-LeCoultre visitors, and took them on a journey through the history of this iconic watch. Eighty years on, a rich collection of Reverso timepieces has developed, more beautiful and more complicated that could ever have been originally imagined. The exhibition showcased the most extensive collection of antique and latest Reverso timepieces ever shown in the UK, including the watch of Edward VIII, the original 1931 Reverso and the Reverso Répétition Minutes à Rideau.
Jaeger-LeCoultre also presented the Master Eight Days Quantième Perpétuel 40 “SalonQP,” a special edition timepiece engraved with the SalonQP logo and James Gurney’s signature, and fitted with a bespoke strap from Atelier du Bracelet Parisien. Proceeds of the sale of the watch will benefit The Clockmakers Charity. For enquiries, please contact Jaeger-LeCoultre UK: email@example.com.
Special guests of Jaeger-LeCoultre included Angela Rippon of BBC; William Fox Pitt, the famed English equestrian and the first rider to win five different four-star events; and his wife Alice Plunkett, Channel 4 Racing presenter.