World Anti-Counterfeiting Day

06.20.11

  • News 709
June 8th, 2011, Fondation de la Haute Horlogerie (FHH)

Jaeger-LeCoultre supports the Fondation de la Haute Horlogerie (FHH) in the campaign to show the true face of counterfeiting and raise public awareness. The Foundation's latest campaign tackles counterfeiting from a new angle and asks: "Do you have a choice? Don't be a partner in crime." It appeared in the British Financial Times newspaper today on June 8th, media partner of the FHH. The campaign features a picture of a watchmaker at the Manufacture Jaeger-LeCoultre. As part of its action to inform the public on the risks and dangers of counterfeiting, the “Fondation de la Haute Horlogerie” (FHH) organised a competition for first-year students at Lausanne University of Art and Design (ECAL) and the public at large. As part of their studies at the university's school of visual communication, students were invited to make a 30-second infomercial. The winner of ECAL 2nd Prize and Prize for “Best Production” Ovidé Lo Castro was rewarded with Jaeger-LeCoultre’s Reverso Grande Taille for the film “Don't be an accomplice”. Don't play with appearances; Crime thanks you for your donation; You can't fake expertise… These were just some of the messages that hit home during the evening as the films, which ranged from cartoons to fictions and montages, were shown. Click here to watch the film by Ovidé Lo Castro. You deserve a real watch Since 1833, Technical innovation, experience and inventive genius have consistently characterised Jaeger-LeCoultre timepieces and represent a unique association between a prodigious watchmaking heritage and the use of cutting-edge technologies. This highly demanding approach has given rise to exceptional blends of modernity and tradition, such as in the recently launched Reverso Gyrotourbillon, the Master Compressor Extreme LAB and the Duomètre line with its models housing two separate movements controlled by a single regulating organ. A Jaeger-LeCoultre watch represents an accomplishment combining elegance and discretion with a natural aura of serene confidence.