Jaeger-LeCoultre, the Reference of Fine Watchmaking, commits to Protecting the Future Generations of Hong Kong Society for the Third Year


November 2013, Hong Kong - The 180-year-old Swiss watch manufacturer Jaeger-LeCoultre launched the Proto Zero project at the Grand Opening of its 1881 Heritage boutique in 2011. This initiative is to offer the Watch Manufacturer’s “Proto Zero” models – prototypes of a selection of Swiss watchmaker Jaeger-LeCoultre’s iconic limited edition watches - to be sold at the brand’s 1881 Heritage boutique, where 10% of the sales will be donated to the End Child Sexual Abuse Foundation (“ECSAF”), a Hong Kong-based charity that fights against sexual abuse perpetrated against children under 18.

Within two years, the Proto Zero project has been well-received by the supporters of watchmaker Jaeger-LeCoultre and watch enthusiasts. As such, Mr. Guillain Maspetiol, Managing Director of Jaeger-LeCoultre, North Asia, is pleased to announce the continuation of this project for the third consecutive year. A cocktail, followed by a private dinner, will be held on 11th December 2013 for an exclusive viewing of the 5 new Proto Zero models.
Mr. Guillain Maspetiol, Managing Director of Swiss Manufacture Jaeger-LeCoultre North Asia, says, “Jaeger-LeCoultre is proud to report a great success for the Proto Zero charity project in the past two years. Thanks to the kind support of the connoisseurs, we are now able to present the proceeds of the Proto Zero project to ECSAF to protect children and youngsters in Hong Kong from sexual abuse. The Proto Zero project marks a significant and iconic step of Jaeger-LeCoultre’s effort of fulfilling our social responsibilities by supporting local charitable organizations.

The Swiss watches currently available at Jaeger-LeCoultre Boutiques in Hong Kong are the following :
Master Grande Tradition Tourbillon Cylindrique à Quantième Perpétuel Jubilée watch,
Master Ultra Thin Jubilée watch,
Master Grande Tradition a Repetition Minute Pink Gold watch,
AMVOX 5 World Chronograph Cermet watch,
Atmos Marqueterie L’Attente clock.

To enquire about availability of Proto Zero pieces of other limited edition watches, please contact Jaeger-LeCoultre Boutique in Hong Kong.