Committed since 2008 alongside UNESCO and the International Herald Tribune, Jaeger-LeCoultre reaffirms its support for the protection programme dedicated to marine sites. The watch manufacturer remains particularly concerned with and involved in the cause of environmental protection. Jaeger-LeCoultre has indeed always sought to control the ecological impact of its activities and participates with its personnel and a number of leading personalities in many local and international actions.
Jaeger-LeCoultre in partnership with UNESCO and the International Herald Tribune
In launching its collection of diver’s watches, Jaeger-LeCoultre discovered some magnificent unspoilt natural marine areas. The Manufacture in the Vallée de Joux rapidly became aware of the vulnerability of these ecosystems and of the necessity – and indeed the urgency – of preserving this biodiversity.
It was in the context of this initiative that in 2008 Jaeger-LeCoultre signed a partnership agreement with the UNESCO World Heritage Centre and the International Herald Tribune in order to raise public awareness of this environmental cause and to support the defence and protection of remarkable marine sites, which require immediate intervention if they are to be effectively preserved.
As a complement to this action, for the past four years Jaeger-LeCoultre has been providing direct financial support to the management team of the world heritage sites through the annual auction of a one-of-a-kind model from the Manufacture – with proceeds being entirely donated to the protected marine site.
For the year 2012, Jaeger-LeCoultre organised the fourth online auction of the unique n°1 prototype of the Jaeger-LeCoultre Deep Sea Vintage Chronograph. The funds thus raised were donated to the Puerto-Princesa National Park in the Philippines, and allocated to the purchase of material – a dinghy, a GPS and portable sonar equipment, diving material including bottles and a compressor – as well as to providing diving training for two of the park employees who will handle monitoring exercises on the state of the Puerto Princesa subterranean river national park.
In 2013, operations will continue and Jaeger-LeCoultre is to announce its intentions regarding its partnership commitment to UNESCO at a press conference to be held on February 7th, in order to affirm its support for the programme, as well as presenting the film entitled Marine World Heritage: the Crown Jewels of the Ocean, and generally mobilising attention with regard to this action.
On this occasion of its 180th anniversary year, Jaeger-LeCoultre is more strongly than ever committed to this cause. The presentation of the new Jaeger-LeCoultre Deep Sea will also be highlighted by various operations designed to support the protected UNESCO sites.