The Reverso designed by ZEP, the famous author of the French comic

08.29.11

The Jaeger-LeCoultre Manufacture presents a unique Reverso, born of its encounter with Zep

To mark the 80th anniversary of the Reverso, Zep has designed and personalised an enamel dial for a Reverso à éclipse in pink gold: a one-off work of art. The celebrated Swiss artist drew his inspiration from a visit he made to the Manufacture last April. Enamelling, like engraving, is one of the rare crafts carefully honed by the Jaeger-LeCoultre Manufacture. Today's enamelling workshop is staffed by three experts, who offer a wide range of personalisation options for the watch Reverso itself, but also for enamel dials. The unique works created by these craftsmen at the Jaeger-LeCoultre Manufacture are a testament to an expertise combining tradition and inventiveness. They make use of cutting-edge techniques that are then unveiled in each year's collections. This unique Reverso watch, designed by Zep, will be sold at the Artcurial auction house on 29 November 2011 in Paris, with the proceeds benefiting the muscular dystrophy charity "Association monégasque contre les Myopathies". The Brand also had the honour of unveiling a special preview of the design at the Veytay Polo Club during the finals of the Jaeger-LeCoultre Polo Masters Geneva. "I've always been fascinated by miniaturisation and the aesthetics of mechanical movements. The idea of slipping Titeuf in amongst the complex and subtle cogs of a Reverso seemed obvious. It's also a nod to the character ‘Charlot’ in the film ‘Modern Times’. I only hope that my personal touch doesn’t upset the legendary accuracy of his Reverso..." said Zep, whose real name is Philippe Chappuis. Picture: ®Elsa Ochoa