Dazzling Boutique Opening in Mexico

11.17.11

  • Mexico 412
On November 17th, Jaeger-LeCoultre hosted a dazzling party to officially inaugurate the Brand’s new Boutique, located in the exclusive and fashionable Polanco district of Mexico City.

In keeping with its spirit of invention and creativity- which has set Jaeger-LeCoultre apart in the field of Haute Horlogerie since its creation in 1833 - the Brand created a special 3D animated movie projected on the façade of the Boutique. The striking show transported the guests to the snowy confines of the Vallée de Joux, home of the Manufacture Jaeger-LeCoultre since its inception. The journey began at the origins of the Manufacture with its founder Antoine LeCoultre, before travelling through the iconic creations of the brand such as the emblematic Reverso and some of its high complication timepieces – Duomètre, Master Grande Tradition Grande Complication and the breathtaking Gyrotourbillon. The inventiveness of Jaeger-LeCoultre was also shown through more sporty and high-tech creations such as the Extreme LAB 2 and the AMVOX DBS, a fascinating watch designed in partnership with Aston Martin. This journey into time and history ended on a note of glamour, as internationally acclaimed artists such as Diane Kruger and Clive Owen, who have long been sported Jaeger-LeCoultre creations on their wrists, popped up on the facade of the Boutique.

Like stepping stones, all those elements have helped built one of the most respected names in Haute Horlogerie, with more than 175 years of tradition and invention. The story now continues in Mexico… Guests were greeted by Jérôme Lambert, CEO of Jaeger-LeCoultre, who came especially from Le Sentier, Switzerland, for the occasion. “This Boutique in Mexico was not born by chance: this is because we have met more and more Mexicans loving Jaeger-LeCoultre over the years, this is because we have been successful in Mexico that it appeared natural for us to open a store here in Mexico City. And as Jaeger-LeCoultre is always a step ahead, you are not surprised to see that we are the first fine watchmaking Maison to settle in Mexico.” declared CEO of Jaeger-LeCoultre.

The latter was joined for the ribbon-cutting ceremony by the Mexican actress Jaydy Michel - wearing the stunning Reverso snow-setting Full Pave- her husband and international soccer star Rafa Marquez, with his Master Compressor Chronograph; and Mr. Franck Juhel, Managing Director of Jaeger-LeCoultre Latin America and Caribbean.

Guests were then invited to visit the Boutique and discover the exceptional know-how of the Manufacture, illustrated by its exceptional collection of timepieces, including some unique creations. Among the masterpieces showcased were: the Gyrotourbillon I, single-handedly summing up the challenging spirit of the Manufacture; the Hybris Mechanica à Grande Sonnerie, graced with a sound of peerless intensity and purity, the Joaillerie 101 Rivière, the Master Tourbillon Shiny Night and the Master Twinkling Diamonds, exquisite Haute Joaillerie creations.

An expert watchmaker was present in the Boutique to show the intricate details of such masterpieces. It was a great opportunity for guests to take a closer look at the uncompromising quality and craftsmanship of Jaeger-LeCoultre!