Ten years of VIENNATIME

01.10.11

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A unique acoustic experience

The VIENNATIME watch exhibition celebrated its 10th anniversary this year. The 2010 event, an important rendezvous point for all watch lovers and connoisseurs, reached the milestone of 10,000 visitors. For the tenth edition of VIENNATIME, Jaeger-LeCoultre achieved its goal of replicating the spectacular exhibitions of the previous years. This year, an acoustic experience awaited the visitors from 12 – 14 November 2010: with the Hybris Mechanica II concept, Jaeger-LeCoultre invited owners of minute-repeater or grand sonnerie watches to experience the sound of their timepieces. Numerous owners enjoyed this experience and could ask many questions to the Master Watchmaker from the Vallée de Joux, Christian Laurent. The new products were also reviewed with great interest. As regards to the men’s models, the Duomètre line and the new Master Memovox were especially well received. Among the ladies’ watches, the iconic Reverso Duetto Duo was the most successful timepiece. During the trade fair, visitors were able to vote for the nominated watch of their choice. The awards were presented during the traditional Watch Gala at the Vienna Palace Hofburg, on the 9th of December. We would like to thank our visitors for all the suggestions, questions and great experiences during these three days.