The Jaeger-LeCoultre iPhone app wins the 2010 “Stratégies Firstluxe.com du Luxe” Award in the Mobile applications category
Paris, November 25th, 2010 – Jaeger-LeCoultre is proud to announce that its iPhone application earned the 2010 “Stratégies Firstluxe.com du Luxe” Award. The 2010 “Stratégies Firstluxe.com du Luxe” Award rewards the know-how, inspiration, applicability and creativity of luxury brands in their communication. Indeed, the 1st watchmaking school on iPhone provides you with reference information on Haute Horlogerie, in particular a school of initiation into the art of watchmaking. The Jaeger-LeCoultre application provides you with reference information on Haute Horlogerie, in particular a school of initiation into the art of watchmaking . The application, launched in 2009, is updated regularly with: - the entire 2010 collection, - interactive watches, - a glossary and watchmaking courses to test your knowledge and skills. New interactive watches: Jaeger-LeCoultre invites you to discover the new interactive watches now available on the application: - listen to the sound of the legendary alarm watch, Master Memovox; - take the plunge into the adventure Master Compressor Extreme LAB2 Tribute to Geophysic; - marvel at the flying tourbillon of the exceptional Master Grande Complication Grande Tradition; - test the patented jumping stop-seconds system of the Duomètre à Quantième Lunaire. These interactive watches are available on iPad, iPhone and iPod Touch. Download our App now available on the iTune App Store and via a Wi-fi connection. The extreme world of Jaeger-LeCoultre: Remarkable watches form an integral part of our brand’s expertise. The Manufacture now invites you to download the book “Extreme watches” free of charge sur votre iPad and let yourself to be carried away by the Jaeger-LeCoultre adventure. We invite you to join LeClub, a space dedicated to afficianados of Fine Watchmaking.