£12,600 was the winning bid in the online auction which was the warm-up act for the “Green Auction”


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All proceeds to support UNESCO World Heritage conservation.

For the second year running, Jaeger-LeCoultre presented an exclusive timepiece in an online auction to raise funds for "Tides of Time", its collaboration with UNESCO and the International Herald Tribune. This year, the chosen timepiece was a 1958 Geophysic Chronometer, E168 model, which scaled the summit of Mount Antoine LeCoultre on the wrists of renowned mountaineers Between March 18 and March 24, Jaeger-LeCoultre received nearly 50 bids from 18 countries. The winning bid, received at the very last second of the auction, was £12,600 The victorious bidder will now have the pleasure of being the new owner of a remarkable timepiece steeped in history. Jaeger-LeCoultre will donate the entire proceeds from the auction for the preservation of Sundarbans National Park, which has been listed as a UNESCO World Heritage site since 1987. In the context of its “Making Time More Beautiful” approach, which endeavours both to preserve the exceptional natural environment of the Vallée de Joux and to support ambitious projects on an international scale, Jaeger-LeCoultre has a long-term partnership with the UNESCO World Heritage Centre and the International Herald Tribune to help defend and protect outstanding marine sites that require immediate intervention to be saved. “A Bid to Save the Earth”: Jaeger-LeCoultre invites you to follow the next charity sale organised by Christie's in New York to raise funds for four environmental associations. A Master Compressor Extreme W-Alarm “Tides of Time” will be up for bids in the silent online auction which will run from April 8 to May 6 2010. This “Green Auction” by Christie's is a tribute to the 40th anniversary of Earth Day on April 22 2010, which will also be celebrated at a charity gala in New York.