4 March 1931, the Reverso was patented


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80 years of history are celebrated for the iconic reversible watch

2011 is the year of the Reverso watch, which celebrates 80 years of rich history, having adorned the wrists of polo players and illustrious personalities. Yet, before we can begin to glorify these eight decades of watchmaking history, we need to go back to 4 March 1931, when it all began. Looking back to 4 March 1931, at 1:15 pm, at the INPI (National Industrial Property Institute) in Paris: René-Alfred Chauvot officially patents his invention of a "wristwatch which can slide on its base and flip over on itself”. A unique and ingenious invention: the Reverso watch was born! Yet another secret of the now legendary reversible watch that Jaeger-LeCoultre is proud to deliver to all lovers of history and fine watchmaking! To mark this date of 4 March 1931 forever in the Manufacture history, Jaeger-LeCoultre wanted to celebrate this anniversary in grand style across the world! After its Virtual Museum to which stories and exceptional items are added every day, and its Treasure Hunt completed symbolically this 4 March 2011 to mark the patent’s anniversary, the Reverso has not yet divulged all its secrets… Jaeger-LeCoultre has other treasures and watchmaking tales in store to share throughout the year. Join us in this extraordinary adventure! Reverso, the iconic watch that has become a cult object!!