Jaeger-LeCoultre, partner of the Abu Dhabi Film Festival

09.22.11

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Jaeger-LeCoultre becomes the official partner of the Abu Dhabi Film Festival

Jaeger-LeCoultre, the reference in Swiss fine watchmaking, is pleased to announce its official 3 year partnership with the Abu Dhabi Film Festival (ADFF), one of the largest and most influential international film festivals in the Middle East. “Jaeger-LeCoultre has a long standing connection with the film industry, and a strong commitment to supporting and promoting cinematic culture. As a major player in watchmaking history, celebrating its 178th anniversary, Jaeger-LeCoultre is a true watchmaking legend, respected for upholding watchmaking traditions and maintaining the spirit of invention. A perfect fit in a region with shared regard for tradition and heritage mixed with modernity and the ultimate quest for perfection.” said Jérôme Lambert, Chief Executive Officer Manufacture Jaeger-LeCoultre. Jaeger-LeCoultre’s long-established relations with the film industry are exemplified in its 7 year partnership with the Venice International Film Festival. The brand and the Festival share a common devotion to artistic heritage. The two sides meet each year to praise film and culture, to extol history and time. In recent years, Jaeger-LeCoultre and the Venice International Film Festival have been in close cooperation to support and promote the film culture. In addition to the Venice Film Festival, Jaeger-LeCoultre recently joined forces with the Shanghai International Film Festival, further cementing its position as supporter of the global cinematic industry. Throughout its history, La Grande Maison Jaeger-LeCoultre’s affinity has embraced not only the film industry’s development and heritage, but also its key characters; gracing the wrists of many famous cinematic faces as well as starring in several projects throughout the years. Hence, its collaboration with prestigious festivals not only provides a platform for Jaeger-LeCoultre to pledge its support to the world of cinema, it also provides an opportunity for Jaeger-LeCoultre to present its most beautiful High Jewellery Collections and most impressive High Complications, on and off the wrist. A Reverso watch at the Black Pearl Awards In celebration of the partnership between Jaeger-LeCoultre and ADFF, Jaeger-LeCoultre will be actively involved in all the highlights of the event, adorning the stars with its finest creations and presenting a personalized Reverso watch to the winners at the Black Pearl Awards; best actor, best actress, best director (Arabic film) and best director (Narrative). The pieces will feature a lacquered engraving of the ADFF logo handcrafted in accordance with the finest traditions. Jaeger-LeCoultre Glory to the Actor Award In addition to the four prizes at the Black Pearl awards, Jaeger-LeCoultre takes great pleasure at awarding a Glory to the Actor award, in recognition of the actor’s contribution to international cinema. About the festival The Abu Dhabi Film Festival (formerly the Middle East International Film Festival) was established in 2007, with the aim of helping to create a vibrant film culture throughout the region. Presented each October by the Abu Dhabi Authority for Culture and Heritage (ADACH) under the patronage of H.E. Sheikh Sultan Bin Tahnoon Al Nahyan, Chairman of Abu Dhabi Authority for Culture and Heritage, the event is committed to curating exceptional programs to engage and educate the local community, inspire filmmakers and nurture the growth of the regional film industry. With its commitment to presenting works by Arab filmmakers in competition alongside those by major talents of world cinema, the Festival offers Abu Dhabi’s diverse and enthusiastic audiences a means of engaging with their own and others’ cultures through the art of cinema. At the same time, a strong focus on the bold new voices of Arab cinema connects with Abu Dhabi’s role as a burgeoning cultural capital in the region and marks the Festival as a place for the world to discover and gauge the pulse of recent Arab filmmaking.