Jaeger-LeCoultre supports the Tides of Time partnership

07.12.13

In launching its collection of diver’s watches, Jaeger-LeCoultre discovered some exceptional and unspoilt submarine locations. The Manufacture thus quickly became aware of the vulnerability of these ecosystems, as well as of the necessity and urgency of preserving this biodiversity. To this end, the Jaeger-LeCoultre signed the Tides of Time partnership agreement in 2008 with the UNESCO World Heritage Centre and the International Herald Tribune. This year, Jaeger-LeCoultre is once again supporting this initiative by organising, in conjunction with its two partners, a diving expedition on one of the marine sites on the World Heritage list.

Diving into the heart of the Brazilian Atlantic Islands: the Fernando de Noronha nature reserve
This year saw a diving expedition at the heart of one of the 46 marine sites on the UNESCO World Heritage list: the Fernando de Noronha nature reserve amid the Brazilian Atlantic islands. The purpose of this exploration conducted by Jaeger-LeCoultre in partnership with UNESCO and the International Herald Tribune was to discover this “Crown Jewel of the Ocean” and the threats to its survival.

View the video of the dive on the Fernando de Noronha site
Since access to the archipelago is strictly limited and controlled, Jaeger-LeCoultre together with the UNESCO World Heritage Centre and the International Herald Tribune wished to film this spectacular diving expedition in order to raise awareness of the need to preserve natural sites such as that of Fernando de Noronha. The images can now be viewed on the respective websites of the three Tides of Time partners.