Reverso for Emergency

09.13.11

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Jaeger-LeCoultre helps the Salam Centre on the occasion of the 68th Venice International Film Festival

From August 31st to September 10th, 2011 on the occasion of the 68th Venice International Film Festival organised by the Biennale di Venezia, the famous “Mostra” which Jaeger-LeCoultre has been sponsoring for seven consecutive years, the Grande Maison will be actively involved in all the highlights of the event, adorning the stars with its finest creations. But as a loyal sponsor of the Venetian festival since 2005, Jaeger-LeCoultre also decided to support a charitable action: "Reverso for Emergency, Jaeger-LeCoultre Helps the Salam Centre". This important project will be celebrated with an exclusive event on Thursday, September 1st. The Film Festival lasts for ten starry nights and, thanks to the support of the celebrities who will walk the red carpet, Jaeger-LeCoultre will be financing ten operations at the Salam Centre, the Centre for heart surgery opened by “Emergency” Association in Khartoum, Sudan, for children and adults suffering from heart diseases. Since 2007, the Salam Centre has been offering highly specialized assistance to patients suffering from cardiac pathologies who would not otherwise get a chance to be operated free of charge. The Reverso was created in 1931 upon the request of British officers based in India who wanted a watch that could withstand hard blows during polo matches. Today, in 2011, Reverso celebrates its 80th Anniversary and Jaeger-LeCoultre decided to carry on further its concept of protecting the movement which is at the heart of the mechanical watch and rendering importance to it by supporting a charitable action: "Reverso for Emergency, Jaeger-LeCoultre Helps the Salam Centre". A meaningful action for a true commitment: A Reverso with the symbol of the Salam Centre in lacquer: a red heart. A hand on the heart, that of the artist, on the red carpet of the Festival, as a symbol of personal support for the Salam Centre project. Stay tuned to all the coverage from the Mostra with Jaeger-LeCoultre from August 31st to September 10th, 2011. Follow the festival highlights in real time on Facebook, Twitter and YouTube. Just like being there!