Time to Care: Leonardo DiCaprio and Jaeger-LeCoultre join forces
The Environment at the forefront of the Brand’s 175th anniversary
When it comes to the global environmental crisis, everyone agrees time is of the essence. With that in mind, Jaeger-LeCoultre – in partnership with actor and activist Leonardo DiCaprio – has created its "Time to Care" programme to benefit the Leonardo DiCaprio Fund at the California Community Foundation.
The fund-raising focal point of the initiative will be the sale of two uniquely executed timepieces in the Fall of 2008:
- a one-of-a-kind Master Compressor Extreme LAB, worn by DiCaprio to the premiere of his documentary, "The 11th Hour", valued at US$300,000.
- a one-of-a-kind edition of the Reverso Gyrotourbillon 2, valued at approximately US$400,000, equipped with a state-of-the-art, first-ever spherical tourbillon. This piece will be the first watch in the Reverso Gyrotourbillon 2 series to be delivered anywhere in world.
One hundred percent of the proceeds will go to the Leonardo DiCaprio Fund at the California Community Foundation in order to further its work with environmental programs worldwide. The watches will be presented exclusively at the new Jaeger-LeCoultre Boutiques in Boca Raton and Beverly Hills scheduled to open this Fall.
Additional photos of the exceptional timepieces are now on-line in LeClub. Log-in now. Registration to LeClub is free – simply click here to join.
