Alicia Keys and Jaeger-LeCoultre
The Reverso Squadra Lady on the wrist of Alicia Keys in “Superwoman” video
“Superwoman,” the title of the inspirational new song and video by international superstar Alicia Keys from her multi-platinum selling album, As I Am, provides the ideal stage setting for the Reverso Squadra Lady by Jaeger-LeCoultre.
In the video directed by Chris Robinson, in addition to herself, Alicia Keys plays the role of several different inspiring female characters ranging from an astronaut to Nefertiti, representing them and their spirit and strength. On the wrist of the modern business woman and mother: the Reverso Squadra Lady.
The Reverso Squadra Lady beautifully reflects the video’s concept by capturing this multi-faceted feminine universe with two faces in one watch.
Jaeger-LeCoultre wanted to offer women a Reverso Squadra Collection embodying the fundamentals of the iconic Reverso and its unique swivel case, while also bearing the distinctive characteristics of the Reverso Squadra line: a square case and resolute character, along with a powerful and immediately recognisable design.
Quote from Chris Robinson
“As a musician, Alicia touches us, and as an actor on both the big and small screens, she always engages us. In this music video, we took the soul of the lyrics and created a memorable visual that resonates on a very personal and human level. This song is a celebration of women and their strength, captured in real moments.”
Click here to log on the Alicia keys website and listen to the song Superwoman.
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