«Have you ever worn a real watch?»
Jaeger-LeCoultre unveils its new advertising campaign
Jaeger-LeCoultre is pleased to reveal a new advertising campaign, highlighting the Brand’s technical performance, innovation, heritage and unique savoir-faire. More than ever, the campaign seeks to engage, with a compelling question “Have you ever worn a real watch?”.
The first creative underscores the heritage of complications of the Brand (“Only one watch Manufacture can show you this”), and Jaeger-LeCoultre’s unique positioning as one of the rare fully-integrated manufactures remaining today, with over 1,000 different mechanical calibres made in-house, since 1833.
The next two new visuals focus on two award-winning men’s timepieces and their performance: the Duomètre à Chronographe (with the headline “One watch, two brains”) and the Reverso Squadra World Chronograph (“Twenty-four watches in one”).
Click here to discover the campaign.
Join the lively discussion on-line now in our Discuss section of LeClub: an exclusive interview with the head of the advertising agency that helped develop this new campaign. Not a LeClub member? Registration is free, simply click here to join.
