Women, at the centre of attention this Fall
Jaeger-LeCoultre inquires, Have you ever worn a real watch?
A new advertising campaign
This week, Jaeger-LeCoultre unveils its new campaign dedicated to women, in an intriguing twist on the overall Brand concept (revealed in Octobre) of “Have you ever worn a real watch ?”. As the Brand unveils its new campaign in luxury titles around the world, women are invited to discover the iconic Reverso collection, a perfect combination of style and watchmaking genius.
A new collection of timepieces
In some countries and in the Jaeger-LeCoultre Boutiques around the world, the Brand will also deliver its first Reverso Squadra Lady timepieces, in the more contemporary Squadra spirit.
A new section of the website to discover
A special new section of the website launches in parallel, showcasing the new Reverso Squadra Lady line and compels women to not only discover this attractive new collection, the tradition of great ladies timepieces at Jaeger-LeCoultre, points of view from personalities like Jérôme Lambert, Jaeger-LeCoultre CEO and Clare Milford Haven, Jaeger-LeCoultre Ambassador and Polo player, but to also take part in a fun and interactive style quiz. Don’t miss out on what your friends will be talking about this Fall!
For extended coverage of this launch, discover additional exclusive content in LeClub, our community of brand lovers and collectors. Registration is free, simply click here to join.


