Partnership with UNESCO
Preserving endangered ecosystems - Sian Ka’an, the 9th site supported by Jaeger-LeCoultre
Bearing a name meaning “Gift from Heaven” in the ancient Maya language, the Sian Ka’an biosphere has been inscribed on the UNESCO World Heritage list since 1987.
Located on the eastern coast of the Yucatan Peninsula in Mexico, the reserve spans a total 528,000 hectares. As Mexico’s largest nature reserve, Sian Ka’an contains one of the oldest wetland areas in Central America. A combination of barrier reef, bays, lagoons, marshes, mangroves and tropical forests endow this region with exceptional biological diversity. No site anywhere in the world can be compared with Sian Ka’an, where over 23 Maya cultural sites have been discovered, including Tulum, one of the most visited archaeological parks in Mexico which lies just to the north of Sian Ka’an.
Whenever you wish, click here to explore the marine sites supported within the “Tides of Time” partnership and read the IHT articles.
Through its global “Making Time More Beautiful” project, Jaeger-LeCoultre is committed to supporting various local and international causes linked to sustainable development. With this in mind, Jaeger-LeCoultre has entered into a three-year partnership with the UNESCO’s World Heritage Centre and with the International Herald Tribune in order to provide support for various endangered sites.
The first year of the partnership has seen the implementation of some ambitious projects: eight sites have already been supported and public awareness has been heightened with regard to the threats facing these regions.
This first year also witnessed the birth of the Master Compressor Extreme W-Alarm "Tides of Time" watch, of which the “Number 1” prototype was auctioned for the sum of £13,540. All proceeds from this sale were donated to the Tubbataha marine park, which has been inscribed on the World Heritage List since 1993. This donation will serve to renew the site’s radar system which monitors the comings and goings of ships in the waters of the park.
To read more about Sian Ka'an, click here.