The Reverso Discovery Workshop

THE REVERSO DISCOVERY WORKSHOP

INTRODUCTION

REVERSO, TIMELESS STORY SINCE 1931

In 1931, Jaeger-LeCoultre launched a timepiece that was destined to become a classic of 20th-century design: the Reverso. The Reverso continues to epitomise the spirit of modernity that inspired its creation. The Reverso Discovery Workshop explores the origins of the Reverso case – from its Art Deco lines to its ingenious swivelling mechanism – then traces its evolution through the decades, as a canvas for artistic expression and a home to haute horlogerie complications.

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EXPERIENCE

DIVE INTO THE REVERSO STORY

Participants will deep dive into the Reverso archives and go hands-on with a variety of models.

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1.STORY OF AN ICON

Discover the inside story of a true icon of watchmaking, from its historic origins to today’s current models. And explore how the Art Deco style of the watch, as well as the technical ingenuity of its unique swivelling case, were born naturally from the social and cultural milieu of 1930, when the idea was first conceived.

2.FROM THEORY TO PRACTICE

Guided by an expert, follow the steps to assemble the case of a Reverso with no less than 50 components. A task normally entrusted exclusively to the artisans of the Manufacture Jaeger-LeCoultre.

3.MORE THAN 90 YEARS OF INNOVATION

The workshop will trace the evolution of the Reverso through the decades, not only as a canvas for personalisation and artistic expression, but also as a home to haute horlogerie complications and further technical innovations.

4.MANUFACTURE VISIT

Participants will have the opportunity to deepen their knowledge by complementing their Discovery Workshop with a guided tour of the Manufacture focusing on the same theme – an exceptional opportunity to see in detail a fully integrated watch Manufacture.