In full bloom during the 1920s, the Art Deco movement reshaped the world thanks to its cardinal principle: “form must follow function”. While its reversible rectangular case and dial design exalt a simple geometry, playing with curves and straight lines, the principle was taken a step further as even the movements powering the Reverso are rectangular so as to make full use of the available space.

The Collectibles book is an incredible in-depth look of Jaeger-LeCoultre’s watchmaking history as it is the first time such detailed information on key 20th-century models has been brought together in a single volume. Written by the experts within La Grande Maison, it covers the period from 1925 to 1974, surveying 17 of the most significant models produced by the Manufacture. Impressively exhaustive, the book features detailed background stories as well as informative photography and historic documents from the Manufacture’s archives.