WEBCOMIC
THE REVERSO WEBCOMIC
Jaeger-LeCoultre’s desire to create a webcomic arose from the aim to transform traditional narratives into visually immersive designs.
The Reverso webcomic exemplifies the essence of compelling storytelling, elegantly echoing the classical unities of time, place and action. As a serialised, vertical-scrolling comic tailored for mobile platforms, the collaboration brings the craftsmanship of watchmaking into the realm of digital-native storytelling.
OLIVECOAT
REINVENTING THE 9TH ART
Introducing Olivecoat, a Webcomic designer, who brings her creative talent to Jaeger-LeCoultre’s Made of Makers programme. By crafting an archive-inspired webcomic, she captures the story of Reverso through a contemporary lens reinventing the 9th art.
REVERSO
1931 POLO CLUB
Created in 1931, the Reverso is a design of rare longevity – a legend born from the challenge to the rough create a wristwatch that could withstand and tumble of the polo field. Ingenious in conception and perfect in execution, the Reverso quickly transcended its original purpose and was adopted by tastemakers from all walks of life.
What's next
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