SHAPING LIFE CHANGING STORIES

THE HOUR BEFORE

THE PROGRAMME

WHERE CRAFSTMANSHIP REVEALS PERSONALITY

The Hour Before is an intimate interview series by Jaeger-LeCoultre exploring the unseen moments that shape extraordinary journeys. 

More than an interview, The Hour Before is conceived as a moment of connection, where the precision of watchmaking gestures becomes a quiet entry point into personality. The format reveals parallels between horological craft and artistic life: discipline, repetition, teamwork and the pursuit of progress over time.

THE TALENTS

IN DIALOGUE WITH EXCELLENCE

Just as in watchmaking, excellence in cinema, sport, music, or any other discipline is born of passion, perseverance, and an enduring pursuit of perfection.

The Ambassadors and Friends of the Maison specially curated for this series perfectly embody these values. Their achievements are the visible reward of countless unseen hours of commitment and discipline.

In these moments, their style emerges naturally – authentic and understated, mirroring the sincerity of the hours that shaped them. Whether on stage, on screen, or in the studio, they appear with elegance and simplicity, allowing their true character and talent to shine.​

EPISODE 05

OMAR SY: WHEN QUIET CONFIDENCE MEETS MODERN ELEGANCE

Through the 5th episode of the The Hour Before, Jaeger-LeCoultre introduces internationally acclaimed artist Omar Sy, as Friend of the House. Like the Maison, Omar Sy believes in the power of craft over spectacle, mastering his art with precision, humility and a constantly evolving vision. A natural alliance, built on shared values.  

The Hour Before is about gratitude. It is one of the rare moments where everything becomes quiet. Before a premiere, before stepping onto a set, before an important scene, there is a moment when you are alone with your thoughts. You remember the work, the people who helped you get there, the risks you took. The outcome is still unknown, and there is something beautiful about that.

— OMAR SY

THE SELECTION

What's next

The story continues

REVERSO LADY NOVELTIES
05/28/2026
REVERSO LADY NOVELTIES
THE REVERSO ‘OR DECO’ SERIES
05/05/2026
THE REVERSO ‘OR DECO’ SERIES
WATCHES AND WONDERS 2026
04/13/2026
WATCHES AND WONDERS 2026
Valley of Inventions
04/13/2026
Valley of Inventions
REVERSO: AN UNMISTAKABLE STYLE
04/13/2026
REVERSO: AN UNMISTAKABLE STYLE
REVERSO:  A MILESTONE, ENGRAVED IN TIME
04/13/2026
REVERSO: A MILESTONE, ENGRAVED IN TIME
RENDEZ-VOUS: THE FIRST BEAT
01/12/2026
RENDEZ-VOUS: THE FIRST BEAT
REVERSO: BRIDGE IN TIME
12/19/2025
REVERSO: BRIDGE IN TIME
ART OF GIFTING
11/03/2025
ART OF GIFTING
TELLING TIME, TELLING STORIES
11/03/2025
TELLING TIME, TELLING STORIES