OUR MANIFESTO

THE WATCHMAKER OF WATCHMAKERS

THE CAMPAIGN

METAPHORS FOR MASTERY

Jaeger-LeCoultre unites the Global Ambassadors Lenny Kravitz and Anya Taylor-Joy in The Watchmaker of Watchmakers, the Manifesto paying an homage to the work that is done when nobody is watching.

STARRING GLOBAL AMBASSADORS LENNY KRAVITZ AND ANYA TAYLOR-JOY

AN ODE TO THE GENESIS OF EXCELLENCE

The dynamic interweaving of their stories builds into a powerful message about the unseen work that makes their creativity appear so effortless – a natural analogy to the art and craft of watchmaking. One of the preeminent rock musicians of our time, an accomplished actor and successful designer, Lenny Kravitz makes his debut as an Ambassador for the Maison in this new campaign.

In my creative process I want to be as far away from making conscious decisions as I can. […] This wouldn’t be possible without the years of learning and practice before I ever became professional – and the learning I still do, every day.

— Lenny Kravitz
THE WATCHES

REVERSO TRIBUTE: THE SWIVELLING ICON

The new Reverso Tribute Duoface Tourbillon is a glorious expression of the calibre 847, finely decorated in our Atelier des Métiers Rares with flying precision.

DISCOVER THE REVERSO TRIBUTE TOURBILLON

REVERSO DUETTO: TIMELESS FEMININITY

 Precious, feminine, and seductive with its pink gold and diamond finish, the Reverso Duetto Small offers its wearer two different faces provided by two back-to-back dials.

DISCOVER THE REVERSO CLASSIC DUETTO
SAVOIR-FAIRE

DRAWN UP TO THE LAST DETAIL

The Reverso Tribute Duoface Tourbillon unites a sophisticated flying tourbillon with the Duoface complication. Its ultra-thin hand-wound movement is an eloquent testimony to the Manufacture’s quest of precision.

THE GESTURES THAT SHAPE THE REVERSO TRIBUTE DUOFACE TOURBILLON

THE CHALLENGE OF THINNESS

Our watchmakers had to completely rethink the tourbillon mechanism to reduce as much height as possible to only 3.9mm. First, the upper bridge was removed, offering a full view on the spiral, then they replaced the outer tourbillon cage with a peripheral ball-bearing system.

1392 LINES DECORATING BEAUTIFULLY

On the verso, the gold bridges are richly textured with Clous de Paris Guilloché. This guillochage is a highly skilled operation executed on a 100-year-old hand-operated lathe where the artisan carefully engraves 6 times each of the 232 grooves resulting in this delicate pattern.

HERITAGE

JAEGER-LECOULTRE, THE WATCHMAKER OF WATCHMAKERS

The Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication. Timeless and always up with the times.

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