THE CAMPAIGN
METAPHORS FOR MASTERY
Jaeger-LeCoultre unites the Global Ambassadors Lenny Kravitz and Anya Taylor-Joy in The Watchmaker of Watchmakers, the Manifesto paying an homage to the work that is done when nobody is watching.
AN ODE TO THE GENESIS OF EXCELLENCE
The dynamic interweaving of their stories builds into a powerful message about the unseen work that makes their creativity appear so effortless – a natural analogy to the art and craft of watchmaking. One of the preeminent rock musicians of our time, an accomplished actor and successful designer, Lenny Kravitz makes his debut as an Ambassador for the Maison in this new campaign.
In my creative process I want to be as far away from making conscious decisions as I can. […] This wouldn’t be possible without the years of learning and practice before I ever became professional – and the learning I still do, every day.
THE WATCHES
REVERSO TRIBUTE: THE SWIVELLING ICON
The new Reverso Tribute Duoface Tourbillon is a glorious expression of the calibre 847, finely decorated in our Atelier des Métiers Rares with flying precision.
REVERSO DUETTO: TIMELESS FEMININITY
Precious, feminine, and seductive with its pink gold and diamond finish, the Reverso Duetto Small offers its wearer two different faces provided by two back-to-back dials.
SAVOIR-FAIRE
DRAWN UP TO THE LAST DETAIL
The Reverso Tribute Duoface Tourbillon unites a sophisticated flying tourbillon with the Duoface complication. Its ultra-thin hand-wound movement is an eloquent testimony to the Manufacture’s quest of precision.
THE CHALLENGE OF THINNESS
Our watchmakers had to completely rethink the tourbillon mechanism to reduce as much height as possible to only 3.9mm. First, the upper bridge was removed, offering a full view on the spiral, then they replaced the outer tourbillon cage with a peripheral ball-bearing system.
1392 LINES DECORATING BEAUTIFULLY
On the verso, the gold bridges are richly textured with Clous de Paris Guilloché. This guillochage is a highly skilled operation executed on a 100-year-old hand-operated lathe where the artisan carefully engraves 6 times each of the 232 grooves resulting in this delicate pattern.
HERITAGE
JAEGER-LECOULTRE, THE WATCHMAKER OF WATCHMAKERS
The Manufacture has expressed its relentlessly inventive spirit through the creation of more than 1,300 different calibres and the award of more than 400 patents. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication. Timeless and always up with the times.
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