THE PROGRAMME
WHERE CRAFSTMANSHIP REVEALS PERSONALITY
The Hour Before is an intimate interview series by Jaeger-LeCoultre exploring the unseen moments that shape extraordinary journeys.
More than an interview, The Hour Before is conceived as a moment of connection, where the precision of watchmaking gestures becomes a quiet entry point into personality. The format reveals parallels between horological craft and artistic life: discipline, repetition, teamwork and the pursuit of progress over time.
THE TALENTS
IN DIALOGUE WITH EXCELLENCE
Just as in watchmaking, excellence in cinema, sport, music, or any other discipline is born of passion, perseverance, and an enduring pursuit of perfection.
The Ambassadors and Friends of the Maison specially curated for this series perfectly embody these values. Their achievements are the visible reward of countless unseen hours of commitment and discipline.
In these moments, their style emerges naturally – authentic and understated, mirroring the sincerity of the hours that shaped them. Whether on stage, on screen, or in the studio, they appear with elegance and simplicity, allowing their true character and talent to shine.
EPISODE 06
IU: BEFORE EXPRESSION TAKES SHAPE
Through the 6th episode of the interview series The Hour Before, Jaeger-LeCoultre introduces internationally acclaimed artist and actress IU as its newest Global Ambassador. This collaboration is rooted in artistry, authenticity and dedication to craft.
The Hour Before is the moment I come back to myself.
What's next
The story continues
