SEOUL

REVERSO STORIES EXHIBITION

Timeless stories since 1931.
EXHIBITION

ANNOUNCING THE REVERSO STORIES EXHIBITION IN SEOUL, KOREA

Celebrating more than 90 years of Reverso, Jaeger-LeCoultre presents a major exhibition retracing the history of this remarkable timepiece. The Reverso Stories exhibition is travelling to Seoul starting from May 25th to June 12th at S Factory, Seoul. This exhibition explores the creative and cultural universe of this exceptional design through four themes, leading visitors on a journey through more than 90 years of timeless modernity.


• AN EXHIBITION IN FOUR CHAPTERS 

• SPACETIME, AN ARTWORK BY MICHAEL MURPHY 

• 1931 CAFÉ

THE EXHIBITION

Art installation

SPACE TIME BY THE ARTIST MICHAEL MURPHY

At the heart of the exhibition, visitors will encounter Spacetime, a new art installation from the artist Michael Murphy. For those viewing Spacetime, its fascination lies in the subjective experience of moving around the work, observing its changing form as it coalesces from apparently random complexity into a vision of one of the world’s most recognisable timepieces. In this new work, Michael Murphy has captured the beauty and precision of time-keeping and time-making in an original and uniquely fascinating way.

Behind the Scenes of Spacetime with Michael Murphy

The art piece

The café

EXPERIENCE THE 1931 CAFÉ

A unique chance for a full immersion into the style and ambience of the period when the Reverso was born. At the end of the Exhibition, visitors will experience 1931 Café, a quintessential expression of Art Deco style paying homage to Reverso the icon of Art Deco design.

Completing the design of 1931 Café, a special collection of cakes and pastries has been created by French Chef Nina Métayer, inviting guests to experience the world through different flavours, as well as to enjoy pastry that has been elevated to a finely handcrafted art form.

A unique collaboration with French Chef Nina Métayer

AN HOMAGE TO ART DECO

What's next

The story continues