Reverso for Emergency

Today, in 2011, Reverso celebrates its 80th Anniversary, and, on the occasion of the 68th Venice International Film Festival, Jaeger-LeCoultre decided to carry on further its concept of protecting the movement which is at the heart of the mechanical watch and rendering importance to it by supporting a charitable action: Reverso for Emergency, Jaeger-LeCoultre Helps the Salam Centre. Thanks to the support of the celebrities wearing a special edition Reverso on the red carpet, the Brand will be able to fund 10 heart operations in Khartoum, Sudan.